October is the season for pretending to be something you’re not. For one night? Fun. For your brand? Not so…
Anyone with a business knows the importance of branding. Branding is your business’s identity and the “personality of your business.” …
Some people may think of branding as just a business’s logo, but it is so much more than just a…
The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo),…
You know what sounds terrific this morning? A tall cup of joe to help get your day out of…
The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent….
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by…
During these days of digital overload, it can be challenging to stand out in a crowd of brands online, but…
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving…
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting…
When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery…
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn…
