Reputation Management Is More Important Than Ever for Businesses and Brands

July 28th, 2021 Reviews + Ratings, Marketing + Advertising
The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has...
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Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

June 14th, 2021 Blog, Content Strategy, Marketing + Advertising
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Franchise Marketing: Blogging 101

October 31st, 2019 Blog, Content Strategy, Data + Technology, Franchise + Multi-Location Marketing, Graphic Design + Branding, Marketing + Advertising, SEO, Social Media, Websites
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging...
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Franchise Marketing: Care and Control of Your Content

October 28th, 2019 Blog, Content Strategy, Franchise + Multi-Location Marketing, Marketing + Advertising, Reviews + Ratings, SEO, Social Media, Websites
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media...
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Visual Branding: Part II Graphic Design and Imagery

October 7th, 2019 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising, Printing, Signs + Large Format
When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery are probably among the first aspects that come to mind. Can you even think about...
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7 Key Marketing Tactics for Restaurant Franchises

September 2nd, 2019 Blog, Franchise + Multi-Location Marketing, Graphic Design + Branding, Marketing + Advertising, SEO, Social Media, Websites
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn around, there’s a new competitor nipping at your heels. So, whether you’re a...
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