How to Perfect Your Brand Strategy

Anyone with a business knows the importance of branding.  Branding is your business’s identity and the “personality of your business.” …

How A Strong Brand Helps Your Business Thrive

Some people may think of branding as just a business’s logo, but it is so much more than just a…

Hashtag How-Tos: Strategies for Success

The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo),…

Building Brand Loyalty

  You know what sounds terrific this morning? A tall cup of joe to help get your day out of…

Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent….

Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

A good press release gets your story in front of a lot of eyes. And, unlike a feature written by…

Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving…

Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting…

Visual Branding: Part II Graphic Design and Imagery

When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery…

7 Key Marketing Tactics for Restaurant Franchises

If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn…