Hashtag How-Tos: Strategies for Success

The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]

Building Brand Loyalty

  You know what sounds terrific this morning? A tall cup of joe to help get your day out of the starting gate. And we bet you know exactly where you’re going to get yours. It’s a familiar and consistent experience you depend on from the ordering process (tall, half-caff, soy latte, anyone?) to the […]

Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has skyrocketed — up 50% compared to pre-COVID-19 levels. Plus, the content of those reviews is far more descriptive, with social media platforms trending away from simple […]

Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press release can bring the extra, extra exposure your brand needs.   What is a Press Release? A press release (also […]

Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives   As a franchise, however, your […]

Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]

Visual Branding: Part II Graphic Design and Imagery

When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery are probably among the first aspects that come to mind. Can you even think about companies such as Apple or McDonald’s without picturing their iconic visual branding? Cohesive photography, graphic design and imagery can make […]

7 Key Marketing Tactics for Restaurant Franchises

If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn around, there’s a new competitor nipping at your heels. So, whether you’re a quick service or full service operation, what steps can you take to dominate your market? Read on to find out. Don’t ignore […]