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What was once reserved only for bigger businesses and brands has now become a gold standard in digital marketing: video…

Bell-bottoms, fidget spinners and Beanie Babies: Fads come and go, but when it comes to SEO, your site shouldn’t be…

Customer reviews are an efficient way to gather valuable data on what’s working for your franchise and identify opportunities for…

Bypassing the casual internet shopper, PPC ads are designed to attract those who are already searching for what you have…

Google’s Universal Analytics (UA) platform has long been the go-to tracking tool for website performance, user behavior and conversions. But…

John Mueller, senior search analyst at Google, said on Mastodon that if your most important web pages are not of…