COVID-19 has cut off businesses from many face-to-face client interactions. Some retailers remain closed, while others struggle with distancing, sanitation rules and wary customers. Businesses centering on in-person meetings have had to make do with teleconferences. Technology and creativity can make up for some of those lost interpersonal moments, and Kymera is using old, new […]
Now more than ever, digital has become the “new norm” not only for marketing your business, but also operating it. This presents a unique challenge for many types of professionals that rely heavily on face-to-face encounters, such as financial advisors, counselors, insurance brokers, business consultants and marketers. Instead of a simple handshake or in-person meeting, […]
Who are your customers, really? You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every marketing campaign should have a segmented strategy that aims to build customer loyalty, boost profit and increase your return on investment (ROI). The […]
