Turbocharge Your Business with Video Conference Marketing and Technology

Now more than ever, digital has become the “new norm” not only for marketing your business, but also operating it. This presents a unique challenge for many types of professionals that rely heavily on face-to-face encounters, such as financial advisors, counselors, insurance brokers, business consultants and marketers. Instead of a simple handshake or in-person meeting, […]

The Importance of Market Segmentation During COVID-19

Who are your customers, really? You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every marketing campaign should have a segmented strategy that aims to build customer loyalty, boost profit and increase your return on investment (ROI). The […]