SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in response to user queries. One of the strongest tools in your SEO arsenal is adding a blog to your website. Here’s how a well-written blog can catapult your sight to the top of the Search […]
You’ve already counted down the ball drop, but here’s one more countdown that can actually help grow your business — and you won’t be left with a hangover after this one. To celebrate the New Year, here’s a countdown of 10 marketing resolutions you should make to help you achieve greater success in 2020. Be […]
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in order to succeed. The following are some common franchise marketing mistakes: Not maintaining control over digital properties. It’s important for corporate to […]
