Project management can represent anywhere from 5% to 20% of an overall marketing budget. And while that can look like a hefty expense on paper, it can cost you more in the long run to eliminate it. Here are three reasons why professional project management is an investment worth making, especially if your business is […]
Who are your customers, really? You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every marketing campaign should have a segmented strategy that aims to build customer loyalty, boost profit and increase your return on investment (ROI). The […]
Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct mail can actually speed up sales and bolster your bottom line. The Data & Marketing Association indicated that in 2016, the response rates for direct mail went up a whopping over 40% relative to the […]
With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get a bigger bang out of your direct mail marketing buck. Find your target. Put your direct mail in the […]
There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save you time and money, get a higher conversion rate, and increase your return on investment (ROI). In fact, the median […]
