How Professional Project Management Benefits Your Bottom Line

May 11th, 2020 Blog, Marketing + Advertising, SEO
Project management can represent anywhere from 5% to 20% of an overall marketing budget. And while that can look like a hefty expense on paper, it can cost you more in the long run to eliminate it....
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The Importance of Market Segmentation During COVID-19

Who are your customers, really You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every...
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Is Direct Mail Right For My Business?

Snail mail may seem like it sounds — slow and not too exciting. But with the right marketing strategy, direct mail can actually speed up sales and bolster your bottom line. The Data & Marketing...
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5 Direct Mail Tips to Ramp up Your Response Rate

With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get...
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Hit Your Target Every Time With Direct Mail

There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save...
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