Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale. Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]
A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press release can bring the extra, extra exposure your brand needs. What is a Press Release? A press release (also […]
It’s no secret that budget trimming is a necessity for many businesses right now, which is why do it yourself (DIY) marketing may seem like the way to go at first glance. But DIY marketing can be riddled with unexpected pitfalls that can cost you in the long run1 — and that was before the […]
E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your business to an entirely new level when managed effectively. And during COVID-19, it may be a lifeline that you can […]
Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7 tips to calibrate your franchise marketing strategy to help grow your presence and your bottom line. Maintain control of digital properties (franchisors). Having a […]
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
Visual branding applies to all aspects of how your brand appears in public, including your: Website Business cards Correspondence Signage Flyers Product packaging Menus Print and display ads Direct mail Social media Your visual branding extends well beyond your company logo and encompasses many different elements. But in this post, we’re going to focus on […]
According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive, memorable and tangible — and it generally faces much less competition than digital advertising. So give direct mail a look if you haven’t used it before (or in a while). If you do, here are […]
When is the last time you took a look at your company’s branding to make sure it’s healthy, clearly communicates your services and culture, and is able to keep pace with the changing market? If it’s been over a year, now is a great time to perform a comprehensive review to ensure your brand is […]
