Tuohy’s Downtown

Tuohy’s Downtown is raising the bar in Vero Beach, Florida. Opened in June 2024, this locally owned upscale-casual restaurant offers chef-driven menus, twice-daily happy hours, and a welcoming, sophisticated atmosphere — all in the heart of a vibrant beach town.

The Story Starts Here

Launching a brand-new restaurant in a seasonal, tourism-driven town is no small feat. Tuohy’s entered a competitive market filled with resorts, established eateries, and major fluctuations in customer flow from winter to summer. Early efforts to build awareness through traditional advertising fell short, and they needed a smarter strategy that could reach the right audience — fast.

The Process

Tuohy’s partnered with Kymera to implement Pathfinder, our proprietary GPS-based targeting platform. This full-funnel, hyperlocal marketing strategy helped identify and engage high-value customers including:

• Affluent local residents
• Seasonal snowbirds
• Tourists at nearby resorts and hotels
• Diners visiting competing restaurants
• Local office workers within a five-mile radius Each week, Tuohy’s creative strategy was split between:
• 50% Brand Awareness: Highlighting the restaurant’s opening, strong reputation, and 4.8-star Google rating from 130+ reviews
• 50% Promotions & Features: Showcasing weekly menu specials and happy hour deals

In addition to Pathfinder, Kymera supported the campaign with PPC advertising, social media content and boosting, and audience segmentation by behavior and location. A real-time dashboard tracked visits and conversions from digital ads to in-person diners — giving Tuohy’s full visibility into campaign performance.

The Results

Kymera’s strategy helped Tuohy’s cut through the noise and build real momentum:

• ROI Peaked at 800%
• Cost Per New Customer as Low as $1.10
• Sustained Traffic even through the slower summer months
• Established Brand Reputation among both locals and tourists

Tuohy’s Downtown is now recognized as one of the area’s go-to dining destinations — and continues to grow its customer base thanks to smart targeting and consistent visibility.

GPS-Based Geofencing (Pathfinder)
PPC Advertising
Social Media Strategy & Boosting
Seasonal Audience Targeting
Real-Time Conversion Tracking
Performance Dashboards
Client Quote

“Pathfinder was a game changer. It helped us laser-target the right people with the right message to get their attention. I’ve run a lot of marketing campaigns in my career, and this one flat-out worked. Our ROI hit over 600% at one point. It blew traditional advertising out of the water.” — Bob Heid | Partner, Tuohy’s Downtown