Marketing Resolutions You Need to Make and Keep in 2020

You’ve already counted down the ball drop, but here’s one more countdown that can actually help grow your business — and you won’t be left with a hangover after this one. To celebrate the New Year, here’s a countdown of 10 marketing resolutions you should make to help you achieve greater success in 2020. Be […]

Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives   As a franchise, however, your […]

Build Trust and Grow Your Franchise

According to the 2019 Edelman Trust Barometer, 81 percent of consumers surveyed indicated that brand trust was a deciding factor when making a purchase. As a franchise owner, it’s important to focus on building that trust. And as a franchisor, you have an opportunity to set the tone from the top. Here are some franchise […]