“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to…
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Franchise Growth Hacked: How GPS Tracking and Behavioral Modeling Are Fueling Local Conquest Why Cutting Ad Spend in a Downturn Is a Costly Mistake: How Strategic Marketing Builds Market Share in Uncertain Times Mid-Year Marketing Reflection: Assess, Adjust, and Accelerate What AI Can’t Do for You: Why Human Expertise Still Matters in Marketing Marketing That Connects: How to Win the Hearts of Families Seeking Senior Care Franchise Fame: How to Build Buzz for a Multi-Location Brand
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