In times of uncertainty, signs can point your customers in the right direction — straight to your front door! Well-designed business signage attracts the attention of new and existing customers. And with Kymera’s help, you can create custom signs and banners to compliment your brand and existing marketing efforts. Here are six ways signs can […]
If you’re a luxury brand, you’ve probably grown accustomed to positioning your product by way of attention-getting status signaling. But some marketing trend-spotters are noting a trend towards more subtle “inconspicuous consumption” strategies, possibly in reaction to luxury buyers’ reluctance to stand out during the Great Recession and “Occupy Wall Street” days as income inequality […]
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the brand as a wordmark (eBay, Facebook). Logos are a critical part of developing your visual branding. A good logo should be: […]
When you consider the brands you’ve come to know and love over the years, their logos, graphic design and imagery are probably among the first aspects that come to mind. Can you even think about companies such as Apple or McDonald’s without picturing their iconic visual branding? Cohesive photography, graphic design and imagery can make […]
Visual branding applies to all aspects of how your brand appears in public, including your: Website Business cards Correspondence Signage Flyers Product packaging Menus Print and display ads Direct mail Social media Your visual branding extends well beyond your company logo and encompasses many different elements. But in this post, we’re going to focus on […]
Made From Scratch A highly successful restaurant chain in Brazil, Spoleto came to TCreative to launch its first restaurant in North America in Orlando, FL. Recognized as a food court brand in South America, TCreative re-branded its image to become a fresh, fine-casual dining experience known for an innovative approach to “Culinary Freedom”, the contemporary […]
