Marketing Your Way to a Happy Holiday

As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new...
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Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media...
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Quick Tips for Better Results with Direct Mail

According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive, memorable and tangible — and it generally faces much less...
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