As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone. Ghosts of Christmas Past In the new shopping […]
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
According to MailChimp, Direct mail tends to have a significantly higher response rate than email marketing. Direct mail is interactive, memorable and tangible — and it generally faces much less competition than digital advertising. So give direct mail a look if you haven’t used it before (or in a while). If you do, here are […]
