If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]
E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your business to an entirely new level when managed effectively. And during COVID-19, it may be a lifeline that you can […]
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the brand as a wordmark (eBay, Facebook). Logos are a critical part of developing your visual branding. A good logo should be: […]
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
The sun is out, kids are off from school, and families are planning vacations left and right. These changes in the daily routine lead to new trends in the marketplace that marketers should take advantage of. Consumer Spending It is well-known that warmer weather can bring about positivity and warm emotions in people. But according […]
