Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such as magazines, newspapers, and e-books, but others, like restaurants, have had the luxury of moving a little slower — until now. Holding a paper, plastic or leather-bound menu in a restaurant is a time-honored tradition. […]
Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent. Apple was dedicated to creating innovative and trendy products like the iPod and iPhone that catered to all groups rather than just IT technophiles. When […]
A logo is a graphic representation that’s identified with a business or brand. It can be representational (the bell for Taco Bell), abstract (the Nike swoosh), or it can include the name of the brand as a wordmark (eBay, Facebook). Logos are a critical part of developing your visual branding. A good logo should be: […]
Sell the Sizzle. BurgerFi of Seminole and Osceola County (ADINO, LLC) is a franchisee of a South Florida-based restaurant concept known as “the heart of the better burger movement.” BurgerFi focuses on serving all-natural beef in a sustainable environment. Introduce the BurgerFi brand to burger lovers of Central Florida, with a new location in Lake […]
