Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent. Apple was dedicated to creating innovative and trendy products like the iPod and iPhone that catered to all groups rather than just IT technophiles. When […]
A new buzzword that has raised in popularity over the past few years is Hyperlocal Marketing. Hyperlocal Marketing is essentially marketing to a defined geographical area (typically a local city or town). Hyperlocal may be a new buzzword that is being used, but the concept has been around for a long time. The concept of […]
With the way the world is evolving, online matters have become very important. Most customers will refer to an online review before choosing where they go for lunch. This is why it is extremely important to know your customer. There are some important things to remember when looking at your online reviews. Your Reviews Matter […]
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus, business owners and marketing teams are constantly trying new tactics that will help them reach their cliental. One way that people have successfully connected with their audience is through direct mail. However, others haven’t fully […]
