The Importance of Market Segmentation During COVID-19

Who are your customers, really? You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every marketing campaign should have a segmented strategy that aims to build customer loyalty, boost profit and increase your return on investment (ROI). The […]

Marketing Resolutions You Need to Make and Keep in 2020

You’ve already counted down the ball drop, but here’s one more countdown that can actually help grow your business — and you won’t be left with a hangover after this one. To celebrate the New Year, here’s a countdown of 10 marketing resolutions you should make to help you achieve greater success in 2020. Be […]