How Blogging Can Boost Your SEO

SEO, a.k.a. Search Engine Optimization, refers to all the good practices that help search engines return your company’s website in response to user queries. One of the strongest tools in your SEO arsenal is adding a blog to your website. Here’s how a well-written blog can catapult your sight to the top of the Search […]

Are You Making These Costly Franchise Marketing Mistakes?

As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in order to succeed. The following are some common franchise marketing mistakes: Not maintaining control over digital properties. It’s important for corporate to […]