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Why Mobile Marketing Matters

If your website and marketing aren’t optimized for mobile users, you might be working twice as hard for half the results. The Momentum of Mobile Marketing Did you know that 74% of smartphone owners use their devices to check their email?1 On top of that, 69% of shoppers are influenced to make a purchase […]

The Color of Your Brand

Some things are just black and white—straight forward, right or wrong. When it comes to marketing your brand effectively, color is an important component of communication. Color dramatically impacts your mood, your behavior, and more importantly how a person reacts to your business. Many studies have been conducted on the psychology of color. That being […]