The restriction of in-person interactions due to COVID-19 means that your business has fewer opportunities to connect with clients face to face. But even in a socially distant world, it’s important to maintain customer relationships and nurture leads. One tried-and-true tactic to accomplish this is through company-branded merchandise, or “swag.” These tangible reminders help fill […]
A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives As a franchise, however, your […]
If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn around, there’s a new competitor nipping at your heels. So, whether you’re a quick service or full service operation, what steps can you take to dominate your market? Read on to find out. Don’t ignore […]
