Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives   As a franchise, however, your […]

7 Key Marketing Tactics for Restaurant Franchises

If you’re a restaurant franchise owner or operator, you know that you’re in a crowded space. Every time you turn around, there’s a new competitor nipping at your heels. So, whether you’re a quick service or full service operation, what steps can you take to dominate your market? Read on to find out. Don’t ignore […]