Successful Brand Building for Franchises

Marketing franchises presents distinct challenges from promoting stand-alone businesses. A unified brand identity must be maintained across all locations while…

Romance Franchisees with These Growth Strategies

  Getting the attention of a potential franchisee is a bit like courting a new love interest – you have…

Winning Social Media Strategies for Franchisees and Franchisors

Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each…

Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting…