Franchise Marketing: Blogging 101

A business blog can be an effective, low-cost franchise marketing tool that enhances your company by: Building brand awareness Improving search engine rankings Driving sales Engaging with customers Establishing you as an industry thought leader Creating conversations around your brand Increasing web traffic Answering customer questions Sharing behind-the-scenes perspectives   As a franchise, however, your […]

99 Problems but a Wrap Ain’t One

They’re everywhere. Taking over the streets. Bombarding you with marketing messages. Some good. Some not so good. And some that just plain suck. It’s the increasingly popular vehicle wrap. Somewhat new to the world of advertising yet it’s already defined on Wikipedia: “Wrap advertising is the marketing practice of completely or partially covering/wrapping
 a vehicle […]

What’s the Most Important Skill on the Job?

According to a recent study, the most important skill on the job isn’t critical thinking, creativity, technical competence or computer knowledge. It’s listening. Listening in the marketplace is vitally important. We must listen to customers, managers and employees in every-day business.  Stephen Covey, in his best-selling book, identifies listening – understanding others’ messages before making […]