Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open. Nothing is further from the truth. A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]
If you’re a luxury brand, you’ve probably grown accustomed to positioning your product by way of attention-getting status signaling. But some marketing trend-spotters are noting a trend towards more subtle “inconspicuous consumption” strategies, possibly in reaction to luxury buyers’ reluctance to stand out during the Great Recession and “Occupy Wall Street” days as income inequality […]
When it comes to content, planning is key. It’s hard to implement an effective strategy or produce your best work winging it week to week or month to month. That’s why it’s critical to always work within a well–organized content calendar. How far out you keep your calendar is up to you. However, because business […]
