There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer. Successful, widely recognized campaigns accomplish this. Whether it’s the inspiration of the Nike athlete, the nostalgic longing associated with a 1950s-era Coca-Cola bottle or the heartfelt, family-friendly appeal […]
When is the last time you took a look at your company’s branding to make sure it’s healthy, clearly communicates your services and culture, and is able to keep pace with the changing market? If it’s been over a year, now is a great time to perform a comprehensive review to ensure your brand is […]
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus, business owners and marketing teams are constantly trying new tactics that will help them reach their cliental. One way that people have successfully connected with their audience is through direct mail. However, others haven’t fully […]
