Conquest Marketing: How to Steal Customers from Your Competition

Unlock Growth with Location‑Based Targeting & Smart Ad Strategies

In today’s crowded marketplace, simply waiting for customers to find you isn’t enough—especially when your competitors are just around the corner. That’s where Conquest Marketing comes in. At We Are Kymera, our Conquest Marketing service is designed to help local businesses outsmart the competition, capture high‑intent foot traffic, and convert it into revenue.

What Is Conquest Marketing?

Conquest Marketing is a sophisticated approach where you target people who are already engaging with your competitors, or are physically near them, and bring them into your orbit instead. Using location‑based advertising, we track competitor foot traffic — before they decide, while they’re on site, and even after — and intercept that attention with targeted ads across mobile, desktop, streaming TV, digital audio and more.

In short: You stop competing for generic audiences and instead go straight after your competitor’s visitors — the people already showing interest in your type of offering.

Why It Works

Here are some key reasons why Conquest Marketing is so effective for local businesses:

• High intent: The audiences you target are already in the mindset of location‑based action — perhaps visiting a competitor or checking out a similar business. That makes them more likely to convert.

• Precision timing: By using geofencing and GPS data, you can catch them at the right moment — when they’re deciding, are present at competitor locations, or are ready to switch.

• Cross‑platform reach: Because the targeting spans mobile, desktop, streaming and audio, you’re reaching the same person in multiple places — boosting visibility and recall.

• Competitive capture: Rather than just building your brand in a vacuum, you actively “steal” attention from competitors. If they’re near your location, you intercept.

• Measurable remains: You can track metrics like new customer increases, reduced cost per lead, improved conversion rates, foot‑traffic capture — as shown in real case studies. For example:
  • A restaurant saw a 392% increase in new customers, 78% reduction in ad‑spend cost and a 1,807% ROAS via conquesting. See the incredible results.
  • A spa achieved 71% lower cost per lead, 33% lower cost per click, and 29% higher conversion rate compared to industry averages. Dive into the success story.

Who Should Use It?

Conquest Marketing isn’t for every business — it’s most effective for brick‑and‑mortar local businesses with nearby competitors. Here are the types of businesses that benefit the most:

• Restaurants & Bars – capture diners who might otherwise go down the street.
• Spas & Salons – target people visiting competitor wellness shops.
• Gyms & Fitness Centers – reach people already committed to fitness and visiting competitor venues.
• Retail Stores – intercept shoppers in or near competitor locations.
• Entertainment Venues – attract guests who might otherwise visit a nearby attraction instead.

If you’re in a highly competitive local market and your business has physical proximity competitors, this is a strategy that can give you a real edge.

How We Make It Work at We Are Kymera

Here’s how we deploy Conquest Marketing for our clients:

1. Identify competitor locations & audience behaviors – we map out where competitor foot‑traffic is happening via GPS and geolocation data.

2. Set up geofences & digital tracking – we create virtual fences around competitor sites and monitor when people enter, linger or leave.

3. Craft targeted ad campaigns – across mobile, desktop, streaming and audio, we serve ads to those users, timed to when they’re most receptive.

4. Use look‑alike and retargeting audiences – once we’ve captured competitor visitors, we build “look‑alikes” (people similar to them) and retarget the original visitors to reinforce.

5. Optimize across platforms & measure results – we track metrics like new customers, cost per lead, conversion rate, ROAS, and continually refine the campaign for best performance.

Is It Right for You?

Ask yourself:

• Do you operate a physical location (store, restaurant, salon, venue) in a competitive area?
• Are there other businesses nearby that your target customers are already visiting?
• Would stealing competitor foot‑traffic or online attention make a material difference in your growth?
• Are you ready to invest in targeted ad spend with measurable expectations and ROI tracking?

If you answered yes to these, Conquest Marketing is likely a strong fit.

Ready to Get Started?

If you’re ready to take your competitor’s customers and turn them into your customers, we’d love to help. At We Are Kymera we’ll walk you through a personalized demo of our platform, explain our “Pathfinder” solution in depth, and show you how this strategy can work‑for you. 

Let’s stop watching your competitors win. Let’s reclaim their foot‑traffic and build your brand’s dominance in your market.