Scenthound

Scenthound isn’t just another groomer — it’s a wellness-focused dog care concept that offers routine hygiene services through convenient memberships. The Naples Pine Ridge location brings this fresh approach to pet care to Southwest Florida, helping local dog owners keep their pups clean, healthy, and happy year-round.

The Story Starts Here

The Naples Pine Ridge Scenthound location partnered with Kymera to grow awareness and drive new membership sign-ups. As a newer business in a market filled with traditional grooming options, they needed a marketing strategy that could target the right audience — dog owners who would see the long-term value of a Scenthound membership — and convert that interest into action.

The Process

Kymera launched an integrated membership-building campaign with both digital and physical touchpoints:

• Pathfinder Geofencing Ads: Using GPS-based targeting, we reached dog owners near the Scenthound Naples Pine Ridge location, as well as people visiting local pet-centric businesses like vet clinics and pet stores. This helped us stay in front of highly relevant audiences throughout their daily routines.
• Direct Mail Campaign: Each month, a new group of local dog owners receives a targeted postcard introducing them to Scenthound’s services and inviting them to sign up. By rotating the audience monthly, we’re continually introducing the brand to fresh, qualified prospects.

This hyperlocal, data-driven strategy ensures that potential customers see the Scenthound message multiple times, through multiple channels, in ways that feel personal and relevant.

The Results

• The campaign began producing measurable results quickly:
• 300+ landing page clicks per month from prospective members
• 38 phone calls after just two direct mail drops
• Consistent growth in membership sign-ups over the last two months

By combining behavioral targeting with strong creative and consistent outreach, Kymera is helping Scenthound Naples Pine Ridge build a loyal, recurring customer base — one clean, healthy pup at a time.

Pathfinder Geofencing Ads • Direct Mail Campaign Targeted Audience Lists (Dog Owners) • Landing Page Traffic Tracking • Call Tracking • Membership Growth Strategy