Air Flow Design
DIRECT MAIL CAMPAIGNS
A growing family-owned business with 180 employees, Air Flow Designs provides maintenance, repair, and replacement of HVAC systems throughout Florida. Started in 1958, the company now has locations in Orlando, Tampa, Jacksonville, and Haines City.
The Story Starts Here
Air Flow Designs had sent out direct mailers in the past, but were looking for a new partner to help make the process more seamless and increase their ROI. With the ability to design their own mailers in-house, Air Flow Designs wanted to work with a company who could offer expertise in direct mail specifically.
The Process
At strategic times of the year, we send out oversized postcard mailers with an offer that is sure to grab attention. The mailing list is cleaned in order to remove duplicates, make sure names are accurate, remove people who have moved out of the service area, certify addresses through the USPS and presort the list for the lowest postage rates possible. We strategically break the mailer into several drops at different times so that Air Flow’s employees are not inundated with more calls and requests than they can handle at one time.
The Results
With our extensive knowledge of design and direct mail, we’ve been able to help advise Air Flow Designs on how to improve their mailer in order to receive the lowest postage rates, maximize the real estate on the mailer, and increase their response rates. Direct Mail campaigns are one of the best drivers of new business to the company.
- Direct Mail
