Brochures are tangible, brandable, versatile and — with the right strategy — memorable. But that’s only if you’re following best practices for graphic design and content. These are the building blocks of an effective brochure: Clear and consistent visual branding. Impactful messaging that’s readable and engaging. Attention-grabbing graphic design. Sharp content with professional-quality writing and […]
Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7 tips to calibrate your franchise marketing strategy to help grow your presence and your bottom line. Maintain control of digital properties (franchisors). Having a […]
Visual branding applies to all aspects of how your brand appears in public, including your: Website Business cards Correspondence Signage Flyers Product packaging Menus Print and display ads Direct mail Social media Your visual branding extends well beyond your company logo and encompasses many different elements. But in this post, we’re going to focus on […]
Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising, marketing, and branding endeavors. Type forms the skeletal structure of mass communication and without it we wouldn’t have nearly as much information as we do. Whether […]
