Strategies for Building a Strong Brand

Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent. Apple was dedicated to creating innovative and trendy products like the iPod and iPhone that catered to all groups rather than just IT technophiles. When […]

Summer Consumer and Marketing Trends

The sun is out, kids are off from school, and families are planning vacations left and right. These changes in the daily routine lead to new trends in the marketplace that marketers should take advantage of. Consumer Spending It is well-known that warmer weather can bring about positivity and warm emotions in people. But according […]