Hit Your Target Every Time With Direct Mail

There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save you time and money, get a higher conversion rate, and increase your return on investment (ROI). In fact, the median […]

Guerrilla Marketing: It’s not totally bananas.

It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand, but effective marketing for your brand doesn’t have to involve elaborate digital signage or cost thousands of dollars. Whether the interaction is unexpected or in your face, it needs to reach consumers differently than other […]