Hit Your Target Every Time With Direct Mail

There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save you time and money, get a higher conversion rate, and increase your return on investment (ROI). In fact, the median […]

Are You Making These Costly Franchise Marketing Mistakes?

As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in order to succeed. The following are some common franchise marketing mistakes: Not maintaining control over digital properties. It’s important for corporate to […]