Summer Consumer and Marketing Trends

The sun is out, kids are off from school, and families are planning vacations left and right. These changes in the daily routine lead to new trends in the marketplace that marketers should take advantage of. Consumer Spending It is well-known that warmer weather can bring about positivity and warm emotions in people. But according […]

How Pokémon Go Can Help Your Business Succeed

Nintendo has added $7 billion in value to its company since its popular Pokémon Go app sprung into the hands of the public. Inspired by the Pokémon trading cards that many youngsters have enjoyed for decades, this app allows anyone with a smartphone to become a Pokémon Trainer and search for these critters in real […]