Guerrilla Marketing: It’s not totally bananas.

It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand, but effective marketing for your brand doesn’t have to involve elaborate digital signage or cost thousands of dollars. Whether the interaction is unexpected or in your face, it needs to reach consumers differently than other […]

What’s the Most Important Skill on the Job?

According to a recent study, the most important skill on the job isn’t critical thinking, creativity, technical competence or computer knowledge. It’s listening. Listening in the marketplace is vitally important. We must listen to customers, managers and employees in every-day business.  Stephen Covey, in his best-selling book, identifies listening – understanding others’ messages before making […]