Successful Brand Building for Franchises

Marketing franchises presents distinct challenges from promoting stand-alone businesses. A unified brand identity must be maintained across all locations while helping individual franchisees compete (and win) locally. Strong brands have a unique, appealing look — and a message that creates a positive impression in the minds of both customers and prospects. Branding is the foundation […]

7 Tips for Franchise Marketing

Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7 tips to calibrate your franchise marketing strategy to help grow your presence and your bottom line.   Maintain control of digital properties (franchisors). Having a […]