Summer Consumer and Marketing Trends

The sun is out, kids are off from school, and families are planning vacations left and right. These changes in the daily routine lead to new trends in the marketplace that marketers should take advantage of. Consumer Spending It is well-known that warmer weather can bring about positivity and warm emotions in people. But according […]

What’s the Most Important Skill on the Job?

According to a recent study, the most important skill on the job isn’t critical thinking, creativity, technical competence or computer knowledge. It’s listening. Listening in the marketplace is vitally important. We must listen to customers, managers and employees in every-day business.  Stephen Covey, in his best-selling book, identifies listening – understanding others’ messages before making […]