7 Tips for Franchise Marketing

Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7 tips to calibrate your franchise marketing strategy to help grow your presence and your bottom line.   Maintain control of digital properties (franchisors). Having a […]

Guerrilla Marketing: It’s not totally bananas.

It’s important for a company to engage consumers in an interesting way in order to create recognition of its brand, but effective marketing for your brand doesn’t have to involve elaborate digital signage or cost thousands of dollars. Whether the interaction is unexpected or in your face, it needs to reach consumers differently than other […]