How to Set a Marketing Budget

You have big, audacious goals for your business and want to crush the competition. You know marketing will play a pivotal role in your efforts, but how much should you be spending to get there? Here are questions you need to ask yourself when determining a marketing budget.   1. How old and how big […]

How Professional Project Management Benefits Your Bottom Line

Project management can represent anywhere from 5% to 20% of an overall marketing budget. And while that can look like a hefty expense on paper, it can cost you more in the long run to eliminate it. Here are three reasons why professional project management is an investment worth making, especially if your business is […]