Winning Social Media Strategies for Franchisees and Franchisors

Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage to your brand. So, this is one area where you definitely don’t want to wing it. Kymera is a franchise marketing specialist and […]

7 Tips for Franchise Marketing

Whether you sell a product, service, or experience, there are certain marketing tactics a franchise needs to do differently (and often better) than multi-location or standalone businesses. Here are 7 tips to calibrate your franchise marketing strategy to help grow your presence and your bottom line.   Maintain control of digital properties (franchisors). Having a […]