Build Trust and Grow Your Franchise

According to the 2019 Edelman Trust Barometer, 81 percent of consumers surveyed indicated that brand trust was a deciding factor when making a purchase. As a franchise owner, it’s important to focus on building that trust. And as a franchisor, you have an opportunity to set the tone from the top. Here are some franchise […]

What’s the Most Important Skill on the Job?

According to a recent study, the most important skill on the job isn’t critical thinking, creativity, technical competence or computer knowledge. It’s listening. Listening in the marketplace is vitally important. We must listen to customers, managers and employees in every-day business.  Stephen Covey, in his best-selling book, identifies listening – understanding others’ messages before making […]