If you’re a luxury brand, you’ve probably grown accustomed to positioning your product by way of attention-getting status signaling. But some marketing trend-spotters are noting a trend towards more subtle “inconspicuous consumption” strategies, possibly in reaction to luxury buyers’ reluctance to stand out during the Great Recession and “Occupy Wall Street” days as income inequality […]
Why you should invest in a professional website? It may be quicker and less expensive to create a website for your business using a software that will format everything for you, such as Wix or Weebly, but will it really benefit you in the long run? Here are some reasons why professional websites are the way […]
Making a connection with potential customers is crucial for anyone looking to be successful in their line of work. Thus, business owners and marketing teams are constantly trying new tactics that will help them reach their cliental. One way that people have successfully connected with their audience is through direct mail. However, others haven’t fully […]
