Times certainly have changed since Gutenberg’s days of one-typeface letterpress. With digital presses today, typography, the art of working with type, has become the unsung hero of all advertising, marketing, and branding endeavors. Type forms the skeletal structure of mass communication and without it we wouldn’t have nearly as much information as we do. Whether […]
According to a recent study, the most important skill on the job isn’t critical thinking, creativity, technical competence or computer knowledge. It’s listening. Listening in the marketplace is vitally important. We must listen to customers, managers and employees in every-day business. Stephen Covey, in his best-selling book, identifies listening – understanding others’ messages before making […]