Moxie Salon
And Beauty Bar

Moxie Salon & Beauty Bar is a full-service beauty destination offering everything from hair and lashes to spray tanning and monthly memberships. Known for its fresh branding and fun atmosphere, Moxie is redefining the salon franchise model.

The Challenge

In 2022, Moxie had 12 operating locations and ambitious growth goals:

• Double their franchise footprint to 24 locations within 2 years
• Streamline marketing by reducing reliance on multiple vendors
• Cut customer acquisition costs below industry averages

But marketing was fragmented. Four separate agencies handled different pieces of the puzzle—PPC, social, SEO, and web—with no shared accountability or data transparency. Budgets were wasted. Results were vague. And the blame game was constant.

The Kymera Strategy

Kymera replaced the patchwork with an integrated, omni-channel marketing system and a single point of contact to drive growth across all levels—franchisor and franchisee.

Here’s what we did:

• Consolidated all digital marketing into one unified strategy
• Launched hyperlocal radius PPC campaigns through the corporate account
• Created branded landing pages for each franchise location
• Managed SEO, social ads, and automated review generation
• Delivered monthly reporting and insights for Moxie corporate and franchisees
• Supported new franchise launches with social setup, creative assets, and direct mailers

We also established a performance feedback loop with weekly check-ins, so franchisees stayed engaged and supported—and franchisors could monitor progress in real time.

The Results

Acquisition costs were cut by 85%, CTR nearly doubled the industry average, and Moxie scaled without increasing complexity.