4Rivers Smokehouse

Brand Story

4Rivers Smokehouse is a renowned barbecue restaurant with locations in Winter Park, Orlando, Longwood, and Winter Garden, Florida. Since it’s inception in 2009, 4Rivers has been widely recognized for it’s leisurely ambience, extraordinary barbecue, and generous charity donations. The restaurant has been featured in local newspapers, respected review websites, and honored with the “Best Barbecue” award at the Orlando Sentinel’s 2010 Foodie Awards.

  • Logo
  • Graphic Design
  • Packaging Design
  • Print Design
  • Vehicle Wrap Design
  • Signage

The Story Starts Here

4Rivers approached to ask if we could design a brand that was as hard-working and committed to quality as they are. It needed to include retail, catering, internet sales, and manufacturing, and it needed to connect with their loyal customers all over Central Florida.

The Process

We started by enhancing the 4Rivers logo and producing an assortment of marketing materials for the restaurant and its retail aspect, which consists of 4Rivers catering and take-out menus, package and sauce labels, informational print materials, signage, and vehicle wraps for the restaurant. Create consumer awareness and stimulate online sales through the 4Rivers website.

The Results

Since its inauguration, 4Rivers Smokehouse has maintained a stable and successful stance in its Winter Park location, attracting distant customers and boasting hour-long lines of patrons.