The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new plays as you drive toward the end zone. Ghosts of Christmas Past In the new shopping […]
Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight in terms of social media visibility, business owners ignore boomer marketing and the purchasing power of America’s 76 million boomers at their own peril. And if you’re a B2B, you should know that close to […]
Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]
You had an idea and turned it into a brilliant product or service for your business. You created a stunning website with original content guaranteed to make even the ficklest of users swoon. Okay, now what? Now you need to get your brand or business noticed, that’s what. In an era where content is king, […]
In the world of technology, marketing has taken a total 180 degree turn and has taken itself to the internet. Today, if you or your business lacks some sort of online presence, then you’re truly affecting room for extreme opportunity. The internet is not simply somewhere we gather our news, post our personal photos, and […]
