Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Kick Your Marketing Up a Notch with Multimedia Content

If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
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Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped....
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Winning Social Media Strategies for Franchisees and Franchisors

Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage...
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Renew Your Brand in 2021

You’re cleaning out the garage, oiling the exercise bike and purging the cupboards of junk food. The new year is all about renewal. While you’re getting on the right track with your health and...
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Creating Connection with Content

If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is...
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Marketing Your Way to a Happy Holiday

As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new...
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3 Ways to Supercharge Your E-commerce Business During COVID-19

E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your...
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Hit Your Target Every Time With Direct Mail

There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save...
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Strategies for Building a Strong Brand

Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
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