How to Use Instagram to Market Your Business

With over 2 billion monthly users, and growing, Instagram is becoming one of the most widely used social media platforms available. Instagram started as a fun way to share pictures with friends, but has quickly become one of the most important tools brands use to market themselves. Effectively marketing on Instagram involves more than just […]

Tick Tock, the Clock is Running Out on Influencer Marketing

We hear daily how interest rates are rising, the cost of goods continues to increase, and the economy is on a downward spiral. All of these notions can be daunting for any business owner and can be cause for concern and budget reassessment. If you’re a business owner looking to increase your margins, cutting your […]

Boost Your Social Media Marketing

In this connected world with no boundaries, the things that in the past were unimaginable, like generating sales on the other side of the world, are now possible. The thing is not to be in the digital world just to be, to open a social media account, and that’s it. As with everything in life, […]

Level Up Your Social Media Marketing Game

The number of social media users worldwide is expected to reach almost 3.43 billion in 2023. But even with such a large pool of potential viewers, it can be hard to determine which platforms are likely to yield the best results for your business or brand. With a strategic omnichannel approach, however, you can increase […]

Ready … Set … Launch!

Congrats! You’ve got an exciting new product in the works with oodles of sales potential. But what good is all that R&D if people don’t hear about how great it is? Here are five tips to help supercharge your next big product launch.   House a Virtual Showcase. Create a website or landing page to […]

Hashtag How-Tos: Strategies for Success

The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods (#RainyDayBlues). But your business needs more than just a playful hashtag to move the needle. Hashtags can — and should — be an important component of any smart digital marketing strategy. […]

Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]

Kick Your Marketing Up a Notch with Multimedia Content

If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down one content format, it’s time to consider whether you can deliver your message with more variety — and effectiveness — to even more […]

Next Level Marketing

You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped. If you want better results, it’s time to take your marketing to the next level. Here’s what that might […]

Winning Social Media Strategies for Franchisees and Franchisors

Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage to your brand. So, this is one area where you definitely don’t want to wing it. Kymera is a franchise marketing specialist and […]