Go from Buyer Persona to Hire Persona with the Kymera Careers Program

July 19th, 2021 Marketing + Advertising, Content Strategy, Franchise + Multi-Location Marketing, SEO
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
read more

Kick Your Marketing Up a Notch with Multimedia Content

April 12th, 2021 Blog, Content Strategy, Marketing + Advertising, Social Media
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
read more

Next Level Marketing

March 15th, 2021 Blog, Direct Mail, Marketing + Advertising, Reviews + Ratings, SEO, Social Media
You’ve got the basics down: a couple of tweets each week, a boosted Facebook post every so often and a new blog each month. But your website visits and sales aren’t scaling the way you’d hoped....
read more

Winning Social Media Strategies for Franchisees and Franchisors

February 15th, 2021 Blog, Franchise + Multi-Location Marketing, Marketing + Advertising, Social Media
Whether you’re a franchisor or franchisee, social media is key to profitability. But successful strategies and tactics differ for each side of the coin. And a misstep can result in serious damage...
read more

Renew Your Brand in 2021

December 18th, 2020 Blog, Graphic Design + Branding, Marketing + Advertising, Reviews + Ratings, SEO
You’re cleaning out the garage, oiling the exercise bike and purging the cupboards of junk food. The new year is all about renewal. While you’re getting on the right track with your health and...
read more

Creating Connection with Content

November 18th, 2020 Blog, Content Strategy, Graphic Design + Branding, Marketing + Advertising, Promotional Products, Social Media
If you’re using content as a one-way megaphone just telling people to buy out your inventory, then you could be making a costly mistake. One of the most common marketing missteps we observe is...
read more

Marketing Your Way to a Happy Holiday

November 16th, 2020 Blog, Content Strategy, Direct Mail, Marketing + Advertising, Promotional Products
As the holidays come into focus, this is your opportunity to end the year on an up note. However, to be successful, you’ll probably need to throw out your old playbook, or at least run a few new...
read more

3 Ways to Supercharge Your E-commerce Business During COVID-19

April 14th, 2020 Blog, Direct Mail, Graphic Design + Branding, Marketing + Advertising, SEO, Websites
E-commerce can help you reach a global audience and open up a whole new world of marketing and sales options. It’s a completely different beast from a brick and mortar model that can take your...
read more

Hit Your Target Every Time With Direct Mail

December 9th, 2019 Blog, Direct Mail, Graphic Design + Branding, Marketing + Advertising, Printing, Reviews + Ratings
There’s a fine line between direct mail that builds customer leads and direct mail that ends up in the circular file — and that line is targeting. The right targeted direct mail strategy can save...
read more

Strategies for Building a Strong Brand

December 2nd, 2019 Blog, Content Strategy, Data + Technology, Graphic Design + Branding, Marketing + Advertising
Keep Pace with a Changing Culture Back in the 1970s, Apple and Microsoft popularized the home computer. As both companies grew, the differentiation between the brands started to become apparent....
read more