Modernize Your Mailers – How to Use Technology for an Updated Direct Mail Campaign

When some people think of direct mail marketing, they may associate it with an outdated, one size fits all approach of flyers or generic business postcards.  While a traditional mail campaign can be effective for some businesses to stay in touch with previous customers or attract new ones, a personalized, technology-driven direct mail campaign is […]

A PURL of Wisdom from Kymera

What if there were a tool that enabled you to automate your prospecting efforts, making each interaction highly personalized, while measuring and tracking key touch points in the buyer’s journey? That’s the promise of personalized URLs, or “PURLs.” This innovative marketing solution makes it easy to target leads and encourage prospects to take immediate action […]