Power up Your PPC Campaign With Performance-driven Landing Pages

Bypassing the casual internet shopper, PPC ads are designed to attract those who are already searching for what you have to offer — and are primed to convert. But to fully capitalize on this potential, you have to pay just as much attention to your landing pages as your ad copy. Here’s how to design […]

Ready … Set … Launch!

Congrats! You’ve got an exciting new product in the works with oodles of sales potential. But what good is all that R&D if people don’t hear about how great it is? Here are five tips to help supercharge your next big product launch.   House a Virtual Showcase. Create a website or landing page to […]

Video Is Now More Important for Google Search and PPC: What You Need to Know

If you haven’t gotten on the video marketing bandwagon yet, Google is giving you even more reasons to reconsider. And whether through paid placement or organic strategy, you have many options when it comes to leveraging the power of video.   It’s no secret that Google owns YouTube. But did you know that YouTube isn’t […]

Optimize Your Success With Your Agency Partner

Running a franchise business requires mastery of a combination of skills. You need to be a solid leader, a finance specialist and an effective coach — not to mention an expert in your industry. But with all those hats to wear, you may not have sufficient time to devote to advertising and marketing your brand, […]

If You Build It, They Still May Not Come Or Why Building a Website Won’t Fix All Your Marketing Woes

Too often, business owners think that all they have to do is put up a website, and the click and conversion floodgates will open.   Nothing is further from the truth.   A good website is the vehicle and conduit for your digital marketing efforts, but it can’t do all the heavy lifting alone. Most […]

Restaurant Menus: Dining Goes Digital

Making the jump from print to digital is part science and part art. Some industries rapidly made the transition, such as magazines, newspapers, and e-books, but others, like restaurants, have had the luxury of moving a little slower — until now. Holding a paper, plastic or leather-bound menu in a restaurant is a time-honored tradition. […]

Franchise Marketing: Care and Control of Your Content

Imagine this nightmare scenario as a franchisor: You’re excited because you’re about to sign a new national customer. You’re getting the final paperwork ready to sign when your social media manager informs you that a disgruntled franchisee has just posted inappropriate content on their local Facebook page. It’s going viral. Frantic, you try to log […]

Can You PPC The Difference?

You had an idea and turned it into a brilliant product or service for your business. You created a stunning website with original content guaranteed to make even the ficklest of users swoon. Okay, now what? Now you need to get your brand or business noticed, that’s what. In an era where content is king, […]