Announcement: Bruce’s New Role at Edgewood Children’s Ranch

A letter from one of our managing partners, Bruce Jordan: To My Friends and Clients: I’m writing to express my gratitude to you and for the opportunity you have afforded me to be a part of the growth of your organization through your partnership with Kymera. The Kymera team has been an important part of […]

The Importance of Market Segmentation During COVID-19

Who are your customers, really? You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every marketing campaign should have a segmented strategy that aims to build customer loyalty, boost profit and increase your return on investment (ROI). The […]

How to Create an Effective Content Calendar

When it comes to content, planning is key. It’s hard to implement an effective strategy or produce your best work winging it week to week or month to month. That’s why it’s critical to always work within a well–organized content calendar. How far out you keep your calendar is up to you. However, because business […]

How to Get the Most Out of Your Ad Agency

Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as a business. A full-service ad agency can help you with website development, online and print advertising, graphic design, social media, blogging and much, much more. Read on for some things you should do, and not […]