5 Direct Mail Tips to Ramp up Your Response Rate

With the right strategy, direct mail can greatly increase your brand visibility and achieve a response rate of roughly 10-20 times that of email.1 Here are five tips you can start using today to get...
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How to Make Customers Fall in Love With Your Brand

There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer....
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Marketing for Boomers

Even in a youth-obsessed culture, your business needs to market to boomers. While the younger generation may steal the spotlight in terms of social media visibility, business owners ignore boomer...
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5 Strategies That’ll Drive Your Marketing, Literally

Change gears on your lead generation and bring your business straight to the customer with fleet vehicle marketing. It's a great way to gain visibility and public interest, and with the right...
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How to Get the Most Out of Your Ad Agency

Working with a professional marketing agency can be a great way to improve your messaging and extend your reach as a business. A full-service ad agency can help you with website development, online...
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Are You Making These Costly Franchise Marketing Mistakes?

As a franchisor, you know that operating a franchise presents unique challenges compared to a multi-location business. And from a marketing point of view, you have to do things a bit differently in...
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How To Market A Franchised Business

If you have a successful business, you might want to take it a step further and expand your reach by offering a franchise. Turning your business into a franchise opportunity can be slightly...
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Why You Should Invest In Small Business Marketing

For small businesses, it can be a struggle when it comes to marketing. Small businesses often don’t have the budget or team to build an internal marketing team. At the same time, if you’re the...
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5 Rules Of Social Media Marketing You Should Be Following

In the world of technology, marketing has taken a total 180 degree turn and has taken itself to the internet. Today, if you or your business lacks some sort of online presence, then you’re truly...
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