We’ve reached the halfway point of 2023 (can you believe it?!) — nonetheless, it’s the perfect time to step back and re-evaluate your marketing strategy. By assessing which efforts are working and which might be falling short, you can better allocate your time and money to help maximize Q3-Q4 results. Ask yourself the following critical […]
In a tight labor market, organizations are struggling to staff key positions. But Kymera can help you fill job vacancies with powerful recruitment campaigns designed to attract qualified applicants using strategies that include PPC, LinkedIn ads, direct mail, career landing pages and more. Take Your Recruitment Campaign Omnichannel Omnichannel recruitment campaigns can leverage a […]
Marketing franchises presents distinct challenges from promoting stand-alone businesses. A unified brand identity must be maintained across all locations while helping individual franchisees compete (and win) locally. Strong brands have a unique, appealing look — and a message that creates a positive impression in the minds of both customers and prospects. Branding is the foundation […]
If you want to grow your brand with content marketing, you need to do more than broadcast your message or try to game the latest search algorithm. You need content that engages and connects with an audience. Here’s how to do it. Find your peeps. First you want to segment your audience. You need […]
As 2022 winds to a close, it’s the perfect time to strategize about how you can use your marketing to give back to the customers who’ve given so much to you. Here are a few generous, consumer-centric strategies you can use this holiday season — and all year long — to show appreciation for your […]
For some, the idea of marketing and advertising your business can be as inviting as an invitation to spend the night in a haunted house. With so many advancements and constant change in the digital space, the entire process can leave you screaming into the void. Here are marketing worries that plague business owners — […]
In a string of “different” holiday seasons, 2022 is keeping pace with an unpredictable trend where it seems the only thing retailers can count on is continued change. Marked by record inflation, recession fears, global conflict, ongoing supply chain issues and a pandemic that won’t go away, shoppers are contending with many challenges and distractions. […]
Omnichannel marketing leverages the power of multiple media formats and platforms to provide a seamless customer experience throughout the buyer’s journey. But omni is not just about digital. Print plays a critical role in effective omnichannel campaigns. Leverage everything from direct mail to signage — and even car, window and wall wraps — to connect […]
Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will be underway with all the festivities, social activities, shopping, and eating out that go with it. You can’t afford to be late to the party — not this year. Get “retail ready” by planning early […]
If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]
