A Time for Giving: Customer-focused Marketing

As 2022 winds to a close, it’s the perfect time to strategize about how you can use your marketing to give back to the customers who’ve given so much to you. Here are a few generous, consumer-centric strategies you can use this holiday season — and all year long — to show appreciation for your […]

Are You Haunted by These Monstrous Marketing Fears?

For some, the idea of marketing and advertising your business can be as inviting as an invitation to spend the night in a haunted house. With so many advancements and constant change in the digital space, the entire process can leave you screaming into the void. Here are marketing worries that plague business owners — […]

Omnichannel Holiday Marketing

In a string of “different” holiday seasons, 2022 is keeping pace with an unpredictable trend where it seems the only thing retailers can count on is continued change. Marked by record inflation, recession fears, global conflict, ongoing supply chain issues and a pandemic that won’t go away, shoppers are contending with many challenges and distractions. […]

Give Your Omnichannel Strategy Print Power

Omnichannel marketing leverages the power of multiple media formats and platforms to provide a seamless customer experience throughout the buyer’s journey. But omni is not just about digital. Print plays a critical role in effective omnichannel campaigns. Leverage everything from direct mail to signage — and even car, window and wall wraps — to connect […]

Are You Ready for the Return of Retail Season?

Summer’s over, with back-to-school season in full swing. And before you know it, the mad dash to the holidays will be underway with all the festivities, social activities, shopping, and eating out that go with it. You can’t afford to be late to the party — not this year. Get “retail ready” by planning early […]

Have You Optimized Your Mobile Site? If Not, It May Be Costing You

If your mobile site isn’t optimized, you’re likely missing out on valuable exposure, traffic — and sales. In 2021, mobile users made up roughly 54% of website traffic, while desktop users comprised around 43%. Google implemented mobile-first indexing for new sites in July 2019. However, if your site was built (or indexed) prior to that […]

Omnichannel Marketing for Franchises

Omnichannel marketing is more than taking your content and spreading it out across as many platforms as possible. While that may broadly qualify as multichannel marketing, omnichannel is much richer and more complex. It’s messaging that’s tailored to your market segments and deployed strategically along each stage of the buyer’s journey.   Marketing for franchises, […]

The Perils of DIY Marketing

As a business owner, you know that for some things to be done right, you simply have to do them yourself. But that’s often not the case when it comes to marketing. Even if it seems to be going well on the surface, you might be losing out on valuable branding opportunities or sales leads […]

When Less Is More in Your Content Marketing Strategy

When Shakespeare said, “brevity is the soul of wit,” he probably had no idea he was prophesizing a marketing strategy that has become increasingly popular in recent years: short-form content. There was a time when bigger was better when it came to SEO and other forms of brand messaging. Now, the marketing industry is seeing […]

Service Franchise Marketing

Franchise businesses fall into two broad camps: product (or retail) franchises, and service franchises, with fewer of the latter. So, if you have a service franchise, whether it’s a chiropractic practice, financial firm or home repair company, you have unique marketing needs — and you want to work with a specialist who understands them.   […]