Let’s Give Them Something to Talk About

May 2nd, 2022 Blog, Content Strategy
No news may be good news to some, but most businesses and brands want to be talked about a lot — and in a good way. Effective marketing keeps your brand in the conversation and on everyone’s...
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‘Twas the Night Before Christmas … at Kymera

December 19th, 2021 Blog
’Twas the night before Christmas and all through the place, The marketing team stirred at a spirited pace. Direct mail was stuffed in envelopes with...
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Hashtag How-Tos: Strategies for Success

December 13th, 2021 Blog, Marketing + Advertising, Social Media
The social media hashtag is almost as ubiquitous as punctuation these days. We tag friends (#JaneJones), businesses (#WeAreKymera), cheers (#WayToGo), frustrations (#NotAgain) and moods...
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Why You Shouldn’t Launch Your Site on a Friday — and When You Should

November 3rd, 2021 Blog, Marketing + Advertising, Websites
Many clients believe that Friday is the best day to kick off a new or rebranded website. Maybe it’s because people want to end the work week on a high note. But this decision could get your new...
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Yes, It’s Time to Jump Start Your Holiday Marketing

October 18th, 2021 Marketing + Advertising
You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing You betcha! In fact, you almost can’t start too soon. And if you don’t start...
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Marketing Mistakes That Will Haunt Your Brand

September 29th, 2021 Marketing + Advertising
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes.   Ghosting your...
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Direct Mail for Retail

September 21st, 2021 Marketing + Advertising
Tired of shopping on small screens and mailing back what you don’t want You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to...
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4 Marketing Mistakes Growing Franchises Make

September 7th, 2021 Marketing + Advertising
Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they...
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From Clicks to Customers – Convert Your Leads with PPC

August 16th, 2021 Marketing + Advertising
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In...
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Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has...
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