Yes, It’s Time to Jump Start Your Holiday Marketing

October 18th, 2021 Marketing + Advertising
You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing You betcha! In fact, you almost can’t start too soon. And if you don’t start...
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Marketing Mistakes That Will Haunt Your Brand

September 29th, 2021 Marketing + Advertising
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes.   Ghosting your...
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Direct Mail for Retail

September 21st, 2021 Marketing + Advertising
Tired of shopping on small screens and mailing back what you don’t want You’re not alone. Retail is roaring back in a post-vaccination COVID world, and many consumers are eager to return to...
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4 Marketing Mistakes Growing Franchises Make

September 7th, 2021 Marketing + Advertising
Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they...
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From Clicks to Customers – Convert Your Leads with PPC

August 16th, 2021 Marketing + Advertising
Pay per click (PPC) and other forms of paid search are great ways to jump start traffic to your website, build brand awareness, promote seasonal campaigns and sell products via Google Shopping. In...
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Reputation Management Is More Important Than Ever for Businesses and Brands

The pandemic is making customers more tech savvy and more inclined to leave online reviews for businesses that they frequent. According to a recent eMarketer.com survey, review activity has...
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Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Online Event? Boost Interest with Virtual Event Marketing

June 28th, 2021 Marketing + Advertising
Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of...
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Extra, Extra — Read All About It! How to Use Press Releases to Up Your Marketing Game

A good press release gets your story in front of a lot of eyes. And, unlike a feature written by a reporter, you control the narrative. With strong storytelling and a calculated strategy, your press...
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Buyer Personas & Market Segmentation: Put a Face to Your Customer Base

May 19th, 2021 Marketing + Advertising
If you haven’t established buyer personas for your business, then you might be wasting valuable time and marketing resources. Buyer personas are your secret weapon for successful market...
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