Go from Buyer Persona to Hire Persona with the Kymera Careers Program

Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or...
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Online Event? Boost Interest with Virtual Event Marketing

June 28th, 2021 Marketing + Advertising
Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of...
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Kymera’s Parent Company Mailtropolis to Launch New Transactional Mail Service

May 15th, 2021 Printing, Direct Mail
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with...
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Kick Your Marketing Up a Notch with Multimedia Content

If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down...
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The Importance of Market Segmentation During COVID-19

Who are your customers, really You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every...
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How to Make Customers Fall in Love With Your Brand

There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer....
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How to Create an Effective Content Calendar

When it comes to content, planning is key. It’s hard to implement an effective strategy or produce your best work winging it week to week or month to month. That’s why it’s critical to always...
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