Omnichannel marketing leverages the power of multiple media formats and platforms to provide a seamless customer experience throughout the buyer’s journey. But omni is not just about digital. Print plays a critical role in effective omnichannel campaigns. Leverage everything from direct mail to signage — and even car, window and wall wraps — to connect […]
You haven’t even pulled a sweater out this year — could it already be time to think about your holiday marketing? You betcha! In fact, you almost can’t start too soon. And if you don’t start now, you may find that you either can’t run the campaigns you want or you may have to pay […]
It’s the time of year when we all enjoy a little bit of a fright — but you definitely don’t want your business to fall prey to any of these scary marketing mistakes. Ghosting your current customers. Don’t focus on seeking out new business at the expense of continuing to build and deepen your […]
Growing a franchise is an exciting entrepreneurial adventure. But it’s a lot more fun — and more profitable — when you avoid some of the common pitfalls many franchises face as they scale. Inconsistent Brand Messaging When corporate doesn’t maintain control over franchisee branding, it’s easy to end up with inconsistent visual branding and […]
Finding a new employee isn’t hard — but finding the right one can be. Sometimes, the person you’ve been looking for gets lost in a deluge of applications from underqualified prospects — or simply takes far too long to find. Let us take the guesswork out of recruitment with the Kymera Careers Program. We can […]
Virtual events are cost-effective, accessible and can open your business up to a global audience of potential leads and customers. If you’re considering hosting a virtual event, trust our team of professionals at Kymera to help you strategize, plan, promote and present your business on the world stage. And we’ll keep your virtual attendees engaged […]
A level of transactional mail service, risk management, and security, once only accessible to the largest companies, will now be available to businesses of all sizes when they partner with Mailtropolis. Often, small and medium-sized businesses don’t have access to this level of service simply because they are not large enough. Yet, they’re still […]
If you’ve gotten into a comfortable routine of posting weekly blogs to your website, that’s terrific. After all, consistency is key when it comes to marketing. But now that you’ve nailed down one content format, it’s time to consider whether you can deliver your message with more variety — and effectiveness — to even more […]
Who are your customers, really? You might say “people who live around my business,” or “people who are interested in (fill in the blank)” but the answer is usually more complex. Every marketing campaign should have a segmented strategy that aims to build customer loyalty, boost profit and increase your return on investment (ROI). The […]
There’s more to marketing than communicating features and benefits. The most effective marketing, be it traditional or digital, creates an emotional connection between you and your customer. Successful, widely recognized campaigns accomplish this. Whether it’s the inspiration of the Nike athlete, the nostalgic longing associated with a 1950s-era Coca-Cola bottle or the heartfelt, family-friendly appeal […]
