In today’s digital age, artificial intelligence is everywhere—from chatbots to content creation tools. While AI can be a powerful asset…
At Kymera, we understand that successful marketing is more than just catchy slogans and flashy designs. It’s about tapping into…
Over 5.07 billion people use social media daily, so not using social media as part of your marketing strategy is…
Nearly every industry experiences a drop in sales during the summer months. Consumers spend less in May, June, and July…
Father’s Day is a great time of year to remind your clients no matter what industry you’re in, you are…
At the beginning of every summer, hundreds of thousands of students graduate from college and enter the workforce. To prospective…
Kymera has been in the direct mail, or “performance marketing” business, for over 20 years, and we have heard this…
The start of a new year is a great time to break bad habits and create positive resolutions that set…
Succeeding in the franchise universe is a bit like tending to a garden — it demands lots of attention, patience…
From social media and email marketing to pay-per-click advertising and more — when used together, omnichannel strategies can ignite your…
A website is never really finished — or at least it shouldn’t be, as web technology and your business goals…
The holidays are a time when thoughts naturally turn to those in need. But in the season of giving, sometimes…
The end of the year is rapidly approaching, which means that you’re probably about to finalize your 2024 budget plan….
Beware … those who neglect customer experience may find their marketing efforts doomed to the graveyard of unconverted prospects! Like…
From cheerful cards and calendars to colorful coupons and catalogs, print marketing can captivate customers and boost your holiday bottom…
In a world dominated by screens and scrolling, it may come as a surprise that the potency of print still…
What was once reserved only for bigger businesses and brands has now become a gold standard in digital marketing: video…
Bell-bottoms, fidget spinners and Beanie Babies: Fads come and go, but when it comes to SEO, your site shouldn’t be…
Customer reviews are an efficient way to gather valuable data on what’s working for your franchise and identify opportunities for…
Bypassing the casual internet shopper, PPC ads are designed to attract those who are already searching for what you have…
Google’s Universal Analytics (UA) platform has long been the go-to tracking tool for website performance, user behavior and conversions. But…
The number of social media users worldwide is expected to reach almost 3.43 billion in 2023. But even with such…
Congrats! You’ve got an exciting new product in the works with oodles of sales potential. But what good is all…
Getting the attention of a potential franchisee is a bit like courting a new love interest – you have…
While it can be tempting as a business owner to try to stretch your marketing dollars with bargain-rate or online…
For small businesses, it can be a struggle when it comes to marketing. Small businesses often don’t have the budget or…
Restaurant Impossible Denny Tornatore was part of a family owned restaurant group when he and his wife decided to open…
