In a world dominated by screens and scrolling, it may come as a surprise that the potency of print still packs a powerful punch. Of course, digital marketing plays a huge role in today’s brand awareness and advertising campaigns, but print continues to captivate audiences and leave a lasting impression. Physical marketing assets, for example, […]
What was once reserved only for bigger businesses and brands has now become a gold standard in digital marketing: video content. It grabs viewers’ attention and can hold it longer, if done well. According to NogenTech, 91% of marketers are using video in 2023. So if you haven’t jumped on the video bandwagon, now is […]
Bell-bottoms, fidget spinners and Beanie Babies: Fads come and go, but when it comes to SEO, your site shouldn’t be rooted in nostalgia. Check out these old school vs. next generation SEO tactics to see if your strategy is stuck in a time warp or ready to soar through the web at warp speed. […]
Customer reviews are an efficient way to gather valuable data on what’s working for your franchise and identify opportunities for growth. Plus, it’s free exposure for your brand. According to a Chatmeter survey of 1,400 consumers, 89% said that they relied on online reviews to evaluate a brand, with more than 67% saying that it […]
Bypassing the casual internet shopper, PPC ads are designed to attract those who are already searching for what you have to offer — and are primed to convert. But to fully capitalize on this potential, you have to pay just as much attention to your landing pages as your ad copy. Here’s how to design […]
Google’s Universal Analytics (UA) platform has long been the go-to tracking tool for website performance, user behavior and conversions. But after a nearly two-decade run, the search giant is closing the curtain on UA and finalizing the launch of its latest tool, Google Analytics 4 (GA4). As of July 1, 2023, when UA officially […]
The number of social media users worldwide is expected to reach almost 3.43 billion in 2023. But even with such a large pool of potential viewers, it can be hard to determine which platforms are likely to yield the best results for your business or brand. With a strategic omnichannel approach, however, you can increase […]
Congrats! You’ve got an exciting new product in the works with oodles of sales potential. But what good is all that R&D if people don’t hear about how great it is? Here are five tips to help supercharge your next big product launch. House a Virtual Showcase. Create a website or landing page to […]
Getting the attention of a potential franchisee is a bit like courting a new love interest – you have to show off all your best qualities. They have a lot of choices and are approached by many other suitors who’ll make big promises. Franchise Brokers can help by being matchmakers for your brand, but […]
While it can be tempting as a business owner to try to stretch your marketing dollars with bargain-rate or online creative services, you may do so at your own peril. It’s very important to use a marketing agency that does its due diligence when it comes to creating original work or procuring licensed work. […]
